Approach

Transformation story
Puncturing the over-engineered, rigid and rule-ridden world of warehouse robotics. With a brand that makes automation possible anywhere and everywhere.

The difference made
From an old-school racking brand’s automation side hustle. To a high-tech robotics solutions company in its own right. On a mission to let more of the world’s warehouses join the automation revolution. With simple, easy-to-use robots and a radically scalable business model. 

The new brand
An infinitely adaptable design system that has the power to be responsive to every space. We call it The Movuline.

A brand idea that captures our democratic purpose in a short, inspiring, and consumer-facing statement…

Movu Robotics.
No warehouse left behind.

Scope of work
Visual Identity
Advertising
Print
Campaign Messaging
Art Direction
Motion Graphics

BBH Project Team
Andy Cooke, Christian K, Nada,